Social media specialist in Detroit

What I specialize in

1. Instagram and Facebook growth without ads. The format choices that took RAW Detroit to 190,000 followers across Meta and 7 million monthly views.
2. Short-form video strategy. Reels and TikToks built around the first three seconds, from an account that publishes every day.
3. Local launches. Openings, product drops and events in Detroit, timed and placed where the city is already watching.
4. Turning views into sign-ups. Comment-to-DM offers, landing pages and reporting that counts sales and bookings, not just reach.
5. Sponsored content. Pricing and packaging brand partnerships on local media.
6. Drone and aerial content. I am an FAA Part 107 certified remote pilot.

Proof, not promises

RAW Detroit, the media brand I co-own, reached 46 million organic views in 2025 with no paid amplification. 60% of that audience lives in Metro Detroit.

For clients: Shinola’s J Dilla watches sold out in two hours. Club Studio got more than 1,000 guest-pass sign-ups from one reel. Stillwater Stables gained 12,000 followers from one campaign. I also run on-site content for Pratt Miller at the Detroit Grand Prix.

Ways to work with me

1. Social media audit. I review your accounts, numbers and competitors and give you a written plan and an hour to go through it.
2. Fractional head of social. Senior social media leadership every month, without a full-time hire.
3. Launch something. I build the social ad and reach strategy, RAW Digital Group shoots it, and it can run to RAW Detroit’s audience where the fit is right.

Specialist, consultant or agency?

An agency gives you a team that makes and posts content. A specialist gives you the judgment: what to make, where it goes, and how to know it worked. I work as the specialist. When a client also needs production, RAW Digital Group handles it, so you are not stuck managing two vendors who have never met.

Wondering about budget? Read what a social media consultant costs in Detroit.

Questions people ask

What does a social media specialist do?

A social media specialist decides what a business should post, on which platforms and in which formats, and measures whether it is working. Some also manage the daily posting. I focus on strategy, launches and reporting, and guide the people who post.

Do you only work with Detroit businesses?

Most of my clients are in Metro Detroit and Michigan, and local launches are where I am strongest. Audits and fractional work are done remotely and work anywhere.

Which platforms do you cover?

Instagram, Facebook and TikTok, the three RAW Detroit publishes to every day.