Fractional head of social media

The short version

You need senior social media judgment every month, but not a full-time hire. I join your team part time as your head of social: I set the strategy, run the reporting, guide whoever posts day to day and sit in the meetings where social gets decided.

The goal is that you need me less over time. I help you hire or train the person who runs it, so the work keeps going when I step back.

What I take on

1. Channel strategy. What each platform is for, which formats go where, and what we stop doing.
2. A content system. Calendars, approval steps and AI-assisted workflows so a small team can publish like a newsroom.
3. Reporting a finance person respects. Sign-ups, sales and bookings first, views second, every month.
4. Launches and campaigns. Openings, drops and events planned around how people actually find things on Instagram, Facebook and TikTok.
5. Sponsored content and partnerships. Pricing, packaging and briefing brand work your audience will watch.
6. Your team. Hiring, training and regular feedback for whoever runs the accounts day to day.

Who it is for

Detroit and Michigan companies that have outgrown posting on instinct but are not ready for a full-time social media director. Businesses with a junior social media manager who needs a senior specialist above them. Brands between hires who cannot let their channels drift.

Not sure yet? Start with a social media audit. It is the fastest way to find out whether you need ongoing help or just a plan.

What I bring

I am co-owner and Head of Growth at RAW Detroit, a media brand that reached 46 million organic views in 2025 with no paid reach. I make the same decisions there every week: what to post, where, and how to prove it worked.

For clients, that thinking sold out Shinola’s J Dilla watches in two hours, brought Club Studio more than 1,000 guest-pass sign-ups from one reel, and gained Stillwater Stables 12,000 followers from one campaign. See the case studies.

Questions people ask

What is a fractional head of social media?

A senior social media lead who works with your company part time, for a set number of hours or days each month, instead of as a full-time employee. You get the strategy and judgment without the full salary.

How much time do you spend with us?

We agree on a fixed monthly scope before we start, usually a regular planning meeting, a monthly report and time for reviews and questions in between. It is a flat monthly fee, not an hourly meter.

Do you post for us?

No. I lead the strategy and the people. Your team or a hire I help you find does the daily posting. If you need content shot and produced, RAW Digital Group does that.

How long do clients keep you?

Long enough for the system to run without me. I would rather leave you with a team that can do it than stay forever.