Work / Case study 04
A stable outside Detroit gained 12,000 followers from one campaign.
Stillwater gained 12,000 followers. The film that did it is right here.
- Client
- Stillwater Stables
- My role
- Created the social ad and the organic reach strategy behind it
- Produced with
- The RAW Detroit crew
- Scope
- Video production, distribution
- Channels
- Instagram, Facebook, TikTok
The problem
Stillwater Stables is less than an hour from Detroit. Close enough for a day trip, far enough to miss if no one tells you. It needed city people to picture themselves there.
What I did
I made the social ad and the organic plan around the part a Detroiter would send to a friend: this is less than an hour away. It was vertical, clear with sound off and easy to share.
The idea
We filmed on location and let the horses, the landscape and the pace speak for themselves. The edit was built for a phone screen and did not need audio to make sense.
The result
The campaign passed 450,000 views. Stillwater picked up more than 12,000 new followers.
| Views | 453K |
|---|---|
| New followers for the client | 12K+ |
| Engagements | 63K+ |
Source: 2026 RAW Detroit media kit.