Paige Pope
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Marketing, social media and content consulting

Consulting

No course. No masterclass. Just me, your numbers, and a plan you can start Monday.

Paige Pope crouched at a laptop in a working photo studio, with lights, a paper backdrop and prints laid out on the floor
I still make the work. That is why the advice holds up.

Areas to explore Launch plans · short-form video · content audits · drone and aerial content · local brand growth · sponsored content pricing · the account you’re embarrassed by

Three ways in

Social media audit

Bring the account you’re a little embarrassed by.

I read your channels, your numbers and your competitors before we talk. We spend the hour on what to stop, what to start and what to measure, and you leave with a written plan.

What the audit includes

Fractional head of social

Keep me around. Monthly consulting for a team that needs senior judgment without a full-time hire.

Channel strategy, content systems, and reporting your finance person will respect. I also help you hire or train whoever runs it day to day, so you need me less over time.

How the fractional role works

Launch something

For a brand with an opening, a drop or a story to tell in Detroit.

I create the social ad and the organic reach strategy behind it, RAW Digital Group shoots it, and it goes out to RAW Detroit’s audience where the fit is right. This is how the Shinola, Club Studio and Stillwater Stables campaigns were made.

What I consult on

  1. Growing an audience without paying for it

    How we built the media brand 245,000 Detroiters follow with no ad budget, and how to apply the same format discipline to your channels.

  2. Tying social to revenue

    Reporting a finance person respects. Sell-outs, sign-ups and bookings first, views second.

  3. Platform and format strategy

    What Instagram, Facebook and TikTok each reward right now, from an account that publishes on all three every day.

  4. Sponsored content and partnerships

    Pricing, packaging and producing brand work that an audience will actually watch.

  5. Content systems for small teams

    Calendars, approval flows, automation and AI-assisted workflows that let a few people publish like a newsroom.

Book a call. paige@rawdetroit.org

Two lines on what you are trying to move is enough to start. For video, photo and drone production on its own, go straight to RAW Digital Group.