Work / Case study 03
1,000+ guest-pass sign-ups for a gym Detroit had not met yet.
Club Studio needed sign-ups. One video and one comment keyword brought in more than 1,000.
- Client
- Club Studio
- When
- Posted June 4, 2025, three days before the Birmingham and Troy grand opening
- My role
- Created the social ad and the organic reach strategy behind it
- Produced with
- The RAW Detroit crew
- Scope
- Video production, distribution, message automation
- Channels
The problem
A new club needed a guest-pass list full of people close enough to actually join. National awareness does not solve a local opening. Local reach does.
What I did
I created the social ad and the organic plan around it: one video, one offer and one comment keyword. That keyword sent the guest-pass link by direct message, so attention had somewhere useful to go.
The idea
We filmed in the club and showed what membership really got you. Then we made the offer obvious. Viewers commented a keyword and received the guest-pass link in their DMs. No scavenger hunt required.
The result
More than 1,000 people signed up for passes. Most were not members.
“You helped immensely with our guest pass metrics. We had thousands of non-members sign up. We can’t thank you enough!”
| Guest-pass sign-ups | 1,000+ |
|---|---|
| Views | 185K |
| Engagements | 13K+ |
Source: 2026 RAW Detroit media kit.