Marketer FAA licensed drone pilot Detroit, MI Detroit time

I’m Paige Pope. Views are the easy part. I’m here for what happens next.

I build social, content and growth strategies that get people to move. RAW Detroit reached 46 million organic views in 2025. We did not buy them.

46M organic views, 2025
245K followers
Shinola sold out in 2 hours

See the receipts Book a call

Paige Pope, social media and marketing strategist, in a leather armchair with her feet up, on a turquoise rotary phone with a coffee in her other hand

Aerial view of the Detroit skyline at dusk, from a RAW Detroit drone film — Detroit, from our drone crew

Selected clients include Ford, Shinola, Marriott, Verizon, Detroit Tigers, Barton Malow, Raising Cane’s, MotorCity Casino, Biggby Coffee, AXS, Broadway in Detroit, City of Detroit, Hour Detroit, Detroit vs. Everybody, Forbes, Club Studio, Stillwater Stables, Lexar, National Coney Island.

I run growth for a Detroit media brand that hit 46 million¹ organic views last year. No paid amplification. Aerial view of the Detroit skyline at dusk I made the social ad for Shinola’s J Dilla launch. It sold out in 2 hours. Club Studio needed a guest list. They got 1,000+ sign-ups. Aerial view of the Gordie Howe International Bridge before opening Stillwater Stables picked up 12,000 followers. This is the part where I ask what you are trying to move.

1. Combined organic views across RAW Detroit’s Instagram, Facebook and TikTok, January through December 2025. No paid amplification. Source: platform analytics published in the 2026 RAW Detroit media kit. ↩

Receipts, not vibes

Views are nice. Movement is better.

Proof, moving.

I’ve filmed the Grand Prix from the paddock and Detroit from 400 feet up. Hover around.

More work

Paige Pope standing in a bright studio in a black blazer and jeans, smiling toward the window

Meet Paige

Creative brain. Spreadsheet heart.

I run growth at RAW Detroit, the local media brand people check when they want to know what is actually happening here. We have 245,000 followers across platforms. Yes, I read the comments.

I started a marketing agency while I was still in school because waiting seemed inefficient. Ten years later, I have an FAA drone license, strong opinions about the first three seconds of your video, and a spreadsheet for nearly everything.

Audience. Meta monthly views as of September 2026
Channel	Followers	Average monthly views
Meta (Instagram + Facebook)	190K	7M
TikTok	33.3K	453K
All platforms	245K	5M interactions

The whole story

Hills I will die on

What I believe

Post like a person.
No one follows a brand guideline. They follow a voice. The accounts worth following sound like someone you would answer.
A view only matters if it moves something.
Forty-six million views is a very nice number. The numbers I lead with are two hours to sell out a watch, 1,000 guest passes and 12,000 new followers for a stable outside Detroit. Those tell me more.
Every platform has its own job.
Instagram and TikTok are good at finding new people through short video. Facebook rewards us differently: our older, more suburban audience responds to a great photo and a precise headline. Copy-pasting everywhere is a fast way to waste a good idea.
If nobody was there, we do not post it.
People can tell when content comes from a place you have never stood. RAW started with photo walks. That rule still keeps us honest, and Detroiters notice.
Independence is a numbers game.
People think independence runs on passion. It runs on knowing the numbers well enough that you do not have to sell out. Slightly less romantic. Much more useful.

Work with me