Consulting / Social media audit
Social media audit and action plan
A Detroit social media specialist reads your accounts, your numbers and your competitors, then hands you a written plan you can start Monday.
The short version
I go through your Instagram, Facebook and TikTok the way I go through RAW Detroit’s every week: what each post was meant to do, what it actually did, and what the account should stop, start and measure next.
You get a written plan and an hour with me to walk through it. No course, no template deck. It is written about your account, from someone who still publishes every day to an audience of 245,000.
What you get
- A read of every channel you run. Profile, bio, link, pinned posts, posting rhythm and the formats you lean on.
- Your numbers, in plain words. Which posts brought in new people, which ones your existing followers liked, and which ones did neither.
- Three competitors or peers, side by side. What is working for accounts your customers already follow, and what you can borrow.
- A platform and format plan. What Instagram, Facebook and TikTok each reward right now, and which formats belong on which channel for you.
- A stop, start and measure list. The few changes that matter most, in the order to make them.
- A simple monthly report you can keep using. Sign-ups, sales or bookings first, views second.
- An hour together. We go through the plan, you ask everything, and you leave knowing what to do on Monday.
Who it is for
Detroit and Michigan businesses, venues, restaurants, gyms and brands that post consistently and are not sure it is working. Marketing leads who need an outside specialist’s view before a launch or a budget meeting. Owners who run their own accounts and want someone senior to tell them the truth.
If you need a team to shoot and publish the content itself, that is RAW Digital Group. If you want me on hand every month after the audit, that is the fractional head of social role.
Why an audit from me
Most audits are written by people who manage other people’s accounts. I co-own one. RAW Detroit reached 46 million organic views in 2025 without paying for reach, and I make the same calls on our own channels that I will make on yours.
The same thinking sold out Shinola’s J Dilla watches in two hours and brought Club Studio more than 1,000 guest-pass sign-ups from one reel. You can read how in the case studies.
Questions people ask
- How much does a social media audit cost?
- It is a fixed price that I quote before we start, based on how many channels you run. There is no hourly meter running. For how consultants in Detroit usually charge, see my guide to what a social media consultant costs.
- Do I need to give you my passwords?
- No. I read what is public, and you share screenshots or an export of your analytics. Nothing that requires your login.
- Do you work with businesses outside Detroit?
- Yes. Most clients are in Metro Detroit and Michigan, but the audit is done remotely and works anywhere.
- What happens after the audit?
- Most people run the plan themselves. Some keep me on monthly as a fractional head of social. Either is fine. The plan is written so you can act on it without me.