Work / Case study 05
Grand Prix content, posted while the cars were still moving.
Three days in the paddock with Pratt Miller. At a race weekend, an hour late is late.
- Client
- Pratt Miller Motorsports, via RAW Detroit
- Role
- On-site content concepts, capture and interviews
- Since
- 2025
- Setting
- Detroit Grand Prix, downtown street circuit
The problem
A race weekend packs a season’s worth of decisions into three days. Approvals need to happen in minutes. Pit stops do not wait for a second take.
The work
I worked with the team on the ground, building concepts on site, capturing content, producing interviews and getting posts through approval while the moment still mattered.
The result
The work generated more than 300,000 collective views across the weekend and gave Pratt Miller a story to tell during the biggest live event on Detroit’s calendar.
| Collective views | 300K+ |
|---|---|
| Turnaround | Same day, on site |
Source: campaign reporting, Detroit Grand Prix 2025.