Social media strategy
Guides
How I actually do it. Each guide comes from a campaign with a number attached, and links to the receipt.
- 6 minute read The comment-to-DM playbook One reel, one offer and one comment keyword got a new gym more than 1,000 sign-ups. Here is exactly how to set it up. Read it →
- 5 minute read Photos or reels: what each platform actually rewards We ran the same story twice on the same Facebook page. The photo beat the reel by a distance I still find rude. Read it →
- 4 minute read The first three seconds I have strong opinions about the first three seconds of your video. Here they are, with the two openings that earned them. Read it →
- 5 minute read How to run social at a live event At a race weekend, an hour late is late. Most of what makes event content work gets decided before anyone picks up a camera. Read it →
- 4 minute read How to make people want to visit a place Stillwater Stables is less than an hour from Detroit, which is close enough to visit and far enough to ignore. Here is how we fixed the second part. Read it →
- 4 minute read What to report: results first, views second One of the best results I have ever had came from a post with a view count nobody would brag about. Read it →
- 6 minute read What a social media consultant costs in Detroit (2026) Hourly, one-off or monthly: how social media consultants charge, what changes the price, and how to tell whether you are getting your money’s worth. Read it →